Catalogues have been known for over a century as a great way to entertain children. Owl will sit quietly for long stretches as he flips through Sears’ Toy Shop Christmas Catalogue.
He may love it, but Perfect Husband looked over Owl’s shoulder one day and was horrified.
The Sears Christmas Catalogue is supposed to catalogue toys, but it also catalogues gender stereotypes, to the point where you wonder whether this is supposed to be tongue in cheek.
Surely nothing in this day and age could be un-ironically THIS sexist?
A quick flip through the catalogue shows boys playing with cars and dinosaurs and boxing bags and discovering amazing science, while girls wearing pink hold dolls and use knitting machines and quietly paint, while totally ignoring entire shelves full of awesome cars and tools they could be playing with.
When they do touch something that could potentially be interpreted as masculine, such as a bow and arrow or a car, they are interacting with a pink version of it, because obviously things need to be pink for girls to play with them.
But it goes deeper than that.
Even the way that they are STAGED with the toys reeks of 1950’s style sexism. Like, to the point where you have to wonder if they’re being serious.